The Social Media Tool Your Agency Will Actually Profit From
Manage every client, hit every deadline, and send polished reports — without hiring more people or paying enterprise prices. Publlish is the only social media platform built around how agencies actually work.
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Trusted by leading brands
Sound familiar?
Running an agency on duct tape and spreadsheets?
Every SMB agency hits the same wall. More clients means more chaos — juggling approvals, logins, deadlines and reporting across tools that were never built for teams managing multiple brands.
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Client approvals via WhatsApp & email
Posts go live before the client even sees them. Feedback gets lost in threads. Everyone's frustrated.
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Switching between 8 different logins
Every client has their own accounts. You're logging in, logging out, praying you posted on the right profile.
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Monthly reports take half a day to build
Exporting screenshots, stitching PDFs, formatting numbers — for every single client, every single month.
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Tools that charge per seat, per client, per feature
Your tool costs scale faster than your revenue. By the time you have 10 clients, you're paying enterprise prices.
Everything your agency needs. Nothing you don't.
Three jobs. Done right. Without the complexity or cost of tools built for enterprise teams.
01
SCHEDULER
Schedule & Publish across platforms
Onboard a new client in minutes. Connect channels across Instagram, LinkedIn, Facebook, X, TikTok, YouTube & more from a single dashboard. Schedule weeks in advance and let Publlish handle the rest.
02
APPROVALS
Approval, Preview & Feedback
Clients preview, provide feedback and approve the content via content calendar. Maintain complete history of activity (chats and feedback). Posts go live only after approval. No more 'I never saw that post' conversations.
03
REPORTING
Send branded reports in one click
Auto-generate white-label PDF reports for every client. Engagement, reach, follower growth — presented under your agency's branding. Clients see value. You save hours.
Client Management
One dashboard. Unlimited clients.
Each client gets their own workspace — separate content calendars, separate permissions, separate analytics. No cross-contamination. No confusion. Just clean, professional delivery for every brand you manage.
- Separate workspace per client with isolated content & data
- Assign team members to specific clients only
- Client view access without exposing other accounts
- Onboard a new client in under 1 minute
Client Approvals
Stop project management for client sign-off
Your client previews every scheduled post in a clean review view. They click approve or leave a comment. Nothing goes live without the green light.
- Post-level comments and change requests
- Auto-publishing after client approval
- Full approval audit trail for every client
White-Label Reporting
Reports that make your agency look like a million dollars
Automatically generate branded monthly reports for every client. Your logo. Your colors. Their results. Send a polished PDF in one click — and spend the time you save on work that actually grows your retainers.
- Auto-generated PDF reports for every client account
- White-label with your agency's branding
- Schedule reports to deliver automatically each month
- Cross-channel data in a single, clean layout
vs The Competition
Why social teams choose Publlish over the alternatives
We compared the tools you're actually considering — across pricing, features, agency capabilities, analytics depth, and the hidden costs nobody talks about until you're already locked in.
Feature | ⭐ RecommendedPubllish$3.99/channel · unlimited users · all features included | Buffer$6–$12/channel + per-user + per-feature costs | Metricool$25–$67/brand + per-user + per-feature costs | SocialPilot$30–$200/mo + per-user + per-feature costs |
|---|---|---|---|---|
| 💰 Pricing Model | ||||
Pricing structure How your bill is calculated | ✓ Per channel Pay only for channels you manage. Add unlimited users from your team and clients — all features included in the per-channel cost, at the best price on the market. | Per channel Costs grow astronomically as more users & channels are added. | Per brand group Brands = grouped client accounts. More brands = higher tier. Can get complex. | ⚠ Per account + per user Account caps per plan. Extra accounts at $4/mo. Extra users at $5/mo/person. |
Cost for 3 channels, 3 users Real-world agency scenario | ✓ $11.97/mo Same price whether 1 or 10 users. All features included. | $28/mo $6 per channel + $5/user/month. | $35/mo $25 base + $5/user/month. | ⚠ $40/mo $30 base + $5/user/month. |
Cost scales with team growth What happens when you hire | ✓ No impact Add your entire team — analysts, copywriters, managers. Zero extra charge. | ⚠ Yes — per user Team plan charges per channel per user. Costs multiply fast. | ⚠ Yes — per user Unlimited users only on the $67/month plan. | ⚠ Yes — per user Unlimited users only on the $200/month plan. |
Free trial Try before you commit | ✓ 14 days, no card 2 channels free for life on the free plan, plus unlimited users. | 14-day free trial 3 channels on free plan, limited to 10 posts/month. | 1 brand free plan 50 posts/month, 1 user, limited analytics. | 14-day free trial No free plan available after the trial ends. |
Twitter/X included No add-on surprises | ✓ Included All 6 channels (Facebook, Instagram, X, LinkedIn, YouTube, and TikTok) included at base price. | ✓ Included on all paid plans | ⚠ Paid add-on +$5/month per connected X account, on every plan including Advanced. | ✓ Included on all plans |
| 📅 Scheduling & Publishing | ||||
1-click cross-channel posting Write once, publish everywhere | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
Platform-native post preview See exactly how each post will look | ✓ Per channel Preview per platform before scheduling. Catches formatting issues early. | Basic preview Preview doesn't always match final published post (noted in user reviews). | ✓ Visual preview available | ✓ Preview per platform |
Visual content calendar See all scheduled posts at a glance | ✓ Full calendar view View all your channel posts in a Weekly/Monthly calendar layout. | ✓ Calendar view included | ✓ Visual planner included | ✓ Calendar view on all plans |
Best-time-to-post (AI / audience data) Based on your actual audience, not generic advice | ✓ From your audience data Analyses your last 90 days of engagement to surface your optimal posting windows per channel. | Generic suggestions Suggests times based on general data, not your specific audience behavior. | ✓ Best time to post included Data-driven recommendations on paid plans. | ✓ Available on paid plans |
Campaign grouping Manage a launch across channels as one unit | ✓ Built-in Group posts across all channels as a single campaign. See campaign-level analytics. | ✗ | Partial Can tag content but no true cross-channel campaign grouping view. | Partial |
Bulk scheduling Upload multiple posts at once | ✓ Included | ✗ | ✓ Via content planner | ✓ CSV bulk upload on all plans |
Stories & Reels scheduling Instagram & TikTok vertical formats | ✓ Fully automated Stories Planner with visual layout. Auto-publish for Reels and TikTok videos. | ✓ Stories & Reels supported | ✓ Stories scheduling available | ⚠ Partial automation Reels/Stories sometimes require manual intervention to publish (noted in reviews). |
Hashtag Manager Build, save, and instantly reuse curated hashtag groups | ✓ Included | ✗ | Hashtag tracking Available as a paid module add-on — not included in standard plans. | ✓ Included on paid plans |
| 🏢 Agency & Client Management | ||||
Dedicated client workspaces Separate data & content per client | ✓ Unlimited Each client has an isolated workspace. Content, analytics and permissions fully separated. | ✗ Not available | Per-brand structure Each "brand" is separate but the model is per-brand-group, not per-client-workspace. | Available From the $100/mo plan. |
Content approval workflow Nothing goes live without sign-off | ✓ Built-in, all plans Submit for review → inline comment → approve. Auto-blocks publishing until approved. Full audit trail. | Team plan only ($12/channel) Approval workflows locked to the most expensive plan tier. | ⚠ Limited collaboration Team access exists but no formal client approval flow with auto-blocking and audit trail. | Premium plan only ($100/mo) Full client approval workflow available but gated behind $100/mo plan minimum. |
Approval audit trail Proof of who approved what and when | ✓ Full history Every submission, comment, revision and approval timestamped and stored permanently. | ✗ | ✗ | Partial Approval action logged but less granular comment history. |
Team permissions per client Control who can see what | ✓ Granular Assign team members to specific clients only. They can't see other accounts. | Basic roles Admin / Analyst / Member roles. Not client-scoped. | Collaborators on Advanced Can invite per brand on Advanced plan. Not available on Starter. | ✓ Role-based access on Standard+ Manager, member, client roles available. |
White-label reports Branded PDFs for client delivery | Coming Soon Your logo, your colors, auto-generated monthly. Dual branding (agency + client logos). | ✗ Not available | Advanced plan only Custom report templates and branding on Advanced ($53/mo+). Looker Studio on Advanced. | Premium plan ($100/mo) White-label dashboard + downloadable PDF reports on Premium+. |
Scales to 20+ client accounts affordably What happens at agency scale | ✓ Flat pricing Go from 5 to 50 clients. Price doesn't multiply per client. | ⚠ Costs multiply Each new channel per client adds to your bill. 20 clients × 3 channels = 60 channels. | Add brands incrementally $3–$5/extra brand. Manageable but gets expensive at 20+ clients. | ⚠ Account cap + overages Premium = 25 accounts. $4/mo each additional. 20 clients × 3 channels = $60+ in overages alone. |
| 📊 Analytics & Reporting | ||||
Cross-channel analytics dashboard All 6 channels in one view | ✓ All channels unified Overview + per-channel deep dive. Facebook, Instagram, X, LinkedIn, YouTube, and TikTok. | Per-channel only Analytics per channel. No unified cross-channel summary view. | ✓ Available | Available On Premium plans only. |
TikTok-specific analytics FYP %, completion rate, traffic sources | ✓ Full TikTok metrics FYP reach %, completion rate, traffic source breakdown, follower activity heatmap, and more. | ✓ TikTok analytics on paid plans | ✓ TikTok analytics available | ✓ TikTok analytics on Standard+ |
YouTube analytics Watch time, retention, CTR | ✓ Deep YouTube metrics Views, watch time, avg view duration, retention curve, impression CTR, end screen CTR. | Basic only Views and engagement. No watch time, retention curve or impression CTR. | ✓ YouTube analytics included | ✓ YouTube analytics on Standard+ |
Competitor analysis Track competitors' performance | Coming Soon Track benchmark metrics vs. defined competitors. | ✗ Not available | ✓ 5 profiles free · 100 on paid | ✗ Not available |
Scheduled auto-reports (PDF) Delivered to inbox automatically | ✓ Fully automated Set once. Report generates and emails every month. No manual work. | ✗ Manual export only | Starter plan + (PDF/PPT) Downloadable on paid plans. Custom templates on Advanced. Not auto-scheduled. | Available on Premium+ |
Custom report builder Choose exactly which metrics to include | ✓ Full builder Select metrics per channel, set goals, add annotations, add AI insights, set delivery. All channels, all metrics. | ✗ No custom reports | Smart Reports on Advanced Custom templates on Advanced plan. Looker Studio integration for full customization. | Basic customization Can customize report format but less granular metric selection vs. Publlish. |
Analytics historical data How far back you can look | ✓ Full history All historical data from the day you connected your channels. | Limited on lower plans Analytics depth varies by plan. Basic metrics on Essentials. | ⚠ 3 months free · full on paid Free plan: 3 months. Starter+: full history. Important caveat for historical analysis. | ✓ Full history on paid plans |
| 💬 Engagement & Automation | ||||
Automated DM replies Auto-respond to new follows, DMs, story replies | ✓ Built-in automation Trigger-based auto-replies on Instagram & Facebook. Personalisation tokens included. | ✗ Not available | ✗ Not available | ✗ Not available |
Automated comment replies Respond to comments by trigger keyword | ✓ Built-in Trigger-based auto-replies on Instagram & Facebook comments. Full activity log. | ✗ Not available | ✗ Not available | ✗ Not available |
Social / unified inbox Manage all messages from one place | ✓ Included | Engagement tab on paid plans Comment management available but not a full unified inbox. | ✓ Unified inbox on all plans | Standard plan ($50) + Social inbox not available on the entry-level $30 Essentials plan. |
| 👥 Team & Collaboration | ||||
Unlimited team members Invite your whole team at no extra charge | ✓ Always No seat limits. No per-user fees. Invite everyone who needs access. | ⚠ Per-channel per-user billing Team plan: cost = channels × users. Three users triples your channel cost. | ✓ Unlimited users on all paid plans Major advantage — add collaborators freely on any Metricool paid plan. | ⚠ Extra $5/user/month Standard/Premium: each additional user beyond the plan limit = $5/mo more. |
Role-based permissions Control who can publish, approve, view | ✓ Granular, per client Set roles per workspace. Team member sees only their assigned clients. | Basic roles — Team plan only Admin / Analyst / Member. Account-level only, not client-scoped. | Collaborators on Advanced Per-brand collaborator access. Not available on Starter plan. | Role-based access on $100/mo plan Manager, member, client, and user roles. |
Post-level comments for review Discuss before approving | ✓ Inline on every post Comment directly on draft posts. Thread history kept with approval record. | ✗ | ✗ | ✓ On Premium plans |
| Ready to make the switch? | Start Free — 14 Days → No credit card · No per-seat fees | |||
See exactly what you'd pay — at your scale
Adjust the sliders to match your real setup. See how costs compare across tools.
Social Channels
6
Team Members
3
Client Accounts
5
PUBLLISH
$23.94
/month est.
Per channel only
BUFFER
$66
/month est.
Per channel × users
+$42.06/mo vs Publlish
METRICOOL
$60
/month est.
Per brand + X add-on
+$36.06/mo vs Publlish
SOCIALPILOT
$65
/month est.
Per account + per user
+$41.06/mo vs Publlish
The costs they don't advertise
Pricing pages show you the starting price. Here's what your bill actually looks like once you're inside.
Buffer
Looks like $6/mo. Feels like more.
- ⚠$6/channel/mo sounds cheap, but costs grow exponentially with each added user and client.
- ⚠Approval workflow only on Team plan ($12/ch/mo) — not on cheaper Essentials.
- ⚠No white-label reports, no client workspaces — not really an agency tool.
- ⚠Analytics are basic on Essentials — upgrade required for reporting depth.
Metricool
Good analytics. A few gotchas.
- ⚠Twitter/X costs +$5/month per connected account — on every plan, including Advanced.
- ⚠Hashtag tracking is a paid add-on module — not included in any standard plan.
- ⚠No client approval workflow. Agencies must manage approvals outside the tool.
- ⚠Custom report templates locked to Advanced ($67/mo). Looker Studio same tier.
SocialPilot
Agency features exist — at a price.
- ⚠Extra social accounts cost $4/mo each above your plan cap. 20 extra = $80/mo extra.
- ⚠Each extra user = +$5/mo on Standard and Premium plans.
- ⚠White-label reports, client approval and client portal gated behind $100/mo plan.
- ⚠Social Inbox not available on entry-level Essentials ($30/mo) plan.
Publlish
What you see is what you pay.
- ✓Per-channel pricing — only variable is the number of channels, not team size or clients.
- ✓All 6 channels (Facebook, Instagram, X, LinkedIn, YouTube, and TikTok) included. No add-ons for any platform.
- ✓Unlimited team members on all plans. Add your entire agency team at zero extra cost.
- ✓Content approval, automated reports, DM automation — included, not gated behind enterprise tiers.
Agency Stories
Teams that switched from the big names
Real results from real agencies managing real clients.
★★★★★
“We were paying $200/month only for scheduler and approval and still manually building reports per client as per the need. Switched to Publlish and cut our tool spend by 60% — and our reporting time went from 4 hours to 15 minutes per client.”
Saved 12+ hrs/month on reporting
★★★★★
“The client approval flow alone is worth it. Before Publlish, posts would go live before clients even reviewed them. Now we have a trail on everything and zero 'I didn't approve that' calls.”
Zero approval disputes since switching
★★★★★
“Our old tool was beautiful but we couldn't afford it as we grew. Publlish gave us everything we needed — the workspace structure, the approvals, the reports — at a price that actually made sense for an agency our size.”
Grew from 6 to 15 clients on same plan
Your clients deserve better. So does your team.
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Frequently Asked Questions
Yes. The Agency Pro plan gives you unlimited client workspaces at a flat monthly rate. Whether you have 5 clients or 50, you pay the same. We built it this way because we know how agency growth actually works — your tool costs shouldn't eat into your margins.
Yes, clients are required to create an account with Publlish. It has multiple advantages:
- Never share passwords with the agency — they can connect their own channels and give access to any agency. Remove users as and when required.
- Approval audit trail - Logged-in clients can provide feedback which is recorded for every post, creating an audit trail for the future.
- Multiple team approval - More than one person from the client side can provide approval and all of them will be part of the audit trail.
Absolutely. Each client is an isolated workspace with its own permissions. You can assign team members to specific clients only — they'll never see content, reports, or data from accounts they're not assigned to.
Upload your agency logo and set your brand colors once in settings. Every report generated — whether manually triggered or on a monthly auto-schedule — will use your branding. Clients receive a professional PDF that looks like something your team built, not an export from a third-party tool.
You'll be prompted to choose a plan. We won't charge you automatically without your confirmation — and we don't ask for a credit card to start the trial in the first place. If you decide Publlish isn't right for you, you can export your data and leave. No hard feelings, no hoops.